Working in collaboration with LEGO®, Merlin Magic Making, LEGOLAND® and Ferrari we helped create, build & launch the first $5m Ferrari Build & Race Experience.

Working in collaboration with LEGO®, Merlin Magic Making, LEGOLAND® and Ferrari we helped create, build & launch the first $5m Ferrari Build & Race Experience.

LEGOLAND California were tasked with creating a world class indoor experience based on the powerful Ferrari IP, to deliver an amazing interactive LEGO experience. Bringing together two of the world’s leading brands we helped bring to life the new Ferrari Build & Race Experience.

We created the experience naming, identity, key visual and pre launch marketing materials together with post launch assets, and created a Global Toolkit for use as the experience launches across the world.

Featuring in over 100 million print & broadcast features and gaining over 2 billion online hits in over 40 countries, the Ferrari Build & Race Experience is due to move into other LEGOLAND sites across the world.

 

  • 2 billion online hits in over 40 countries
  • 100 million print & broadcast features

Featuring in over 100 million print & broadcast features and gaining over 2 billion online hits in over 40 countries, the Ferrari Build & Race Experience is due to move into other LEGOLAND sites across the world.

  • 2 billion online hits in over 40 countries
  • 100 million print & broadcast features

You may also like to see...